{"heading":null,"id":24973732,"theme":{"name":"custom","colors":{"background":"#ffffff","button":"#ad97ef","buttonText":"#ffffff","heading":"#61ccdb","text":"#5e6971"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"collectionLayout":"collection-layout-columns-center","columns":{"3552449":{"button":{"text":"","url":""},"heading":"Set Social Media Goals","id":3552449,"image":"https://d31ezp3r8jwmks.cloudfront.net/G79Fwg2fuaswKoe73QVbmMwh","position":0,"text":"

We'll show you how to set S.M.A.R.T goals and create content to help you reach them.

"},"3552450":{"button":{"text":"","url":""},"heading":"Understand your Audience","id":3552450,"image":"https://d31ezp3r8jwmks.cloudfront.net/jeTip6xGJbdPqG7UPyAtSrpD","position":1,"text":"

We'll help you truly understand your target customers and develop detailed user personas.

"},"3552451":{"button":{"text":"","url":""},"heading":"Analyse your Competitors","id":3552451,"image":"https://d31ezp3r8jwmks.cloudfront.net/xNV4YViiaMKzW7woa72kk9Z7","position":2,"text":"

Tips on researching your competitors and learning from their successes and mistakes.

"},"3552452":{"button":{"text":"","url":""},"heading":"Refine your tone of voice","id":3552452,"image":"https://d31ezp3r8jwmks.cloudfront.net/jMJqesyNWkczD5vf8EDUJPFP","position":3,"text":"

We'll help you to think about the tone of voice you use in your social media content.

"},"3552453":{"button":{"text":"","url":""},"heading":"Develop your content plan","id":3552453,"image":"https://d31ezp3r8jwmks.cloudfront.net/6xH72FyBdPo4qmieFimKZ5vN","position":4,"text":"

Learn how to share the best possible content on social media at the most relevant times.

"},"3552454":{"button":{"text":"","url":""},"heading":"Measure your results","id":3552454,"image":"https://d31ezp3r8jwmks.cloudfront.net/7FaNaWRmvsVhmzhqMYsocUoW","position":5,"text":"

We show you how to check your analytics and see if you've met your social media goals.

"}},"contentAlignment":"content-alignment-center","header":{"title":"You'll learn how to","text":null,"button":{"text":null,"url":null}},"mediaStyle":"media-style-plain"}